Target Audience: Trade visitors and public
1.7Travel Consumers (million)
665Trade Buyers & Media Outreach
60Growth in Travel from Taiwan to USA (%)
Major Growth in Taiwanese Outbound Tourism to the U.S.
According to the American Institute in Taiwan, travelers from Taiwan to the United States increased by almost 60% since Taiwan’s participation in the U.S. Visa Waiver Program since 2012. Growing relations between the two countries means those numbers are set to skyrocket.
On November 1, 2017, Taiwan became the 3rd East Asian country to be enrolled in the U.S. Global Entry Program. Due to the growing travel demand in the region, Taipei has also seen an increase in weekly flights to major U.S. cities, increasing overall connectivity between the two countries. United Airlines, China Airlines and Eva Air in particular, have added more weekly non-stop flights between Taipei and major gateway cities in the U.S. like San Francisco, Los Angeles and Ontario, Seattle, Chicago, Houston and New York. Today, Taiwanese travelers have access to over 114 weekly direct flights to gateway cities in the U.S.
Representing Brand USA, the destination marketing organization for the United States, we have hosted the largest long-haul booth presence at ITF Taiwan since 2013. Our campaigns included:
ITF Taiwan is one of Asia’s biggest travel fairs, with an average of 340,000 trade fair visitors each year.
Inspiring Outbound Travel to the U.S.
In conjunction with our tri-partnership with American Institute in Taiwan and Discover America Committee, our goal has been to present a major U.S. presence. The Brand USA Pavilion at ITF Taiwan gave us the opportunity to pair with major partners like Alamo Rent a Car, Alaska, American Express, Hawai‘i Tourism Taiwan, Guam Visitors Bureau, Las Vegas Convention & Visitors Authority, South Dakota Department of Tourism, S.H. Tours and Wyoming Office of Tourism.
Through co-op partnerships and other trade events and activities throughout the event each year, our focus has been on promoting the U.S. as a major travel destination.
The travel events and activities, intended to increase travel trade outreach and media marketing exposure for exhibitors to meet their objectives, has enjoyed major success.
Trade and media partnerships, key opinion leaders and educational programs have all been instrumental to our success.
Among the many travel events and activities throughout the years, we have had held
We have also partnered with
The programs we’ve created have ranged from national parks, to family travel, pop-culture and music genres in America.